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Generate up to 150 Leads a Month on Facebook

Whether you’re a new agent struggling to find leads or an experienced veteran who still hasn’t cracked the code to mastering social media lead generation, Jason Wardrop has the answers you want. He also has copy-and-paste templates and a step-by-step process for any agent who wants to begin generating leads within 24 hours of implementing his system.

Does he know what he’s talking about? Yes. He’s still generating 50 leads a day from Facebook. Wardrop says lead generation is something any agent can do if they know his secrets and commit to the six-figure system.

Wardrop started his own marketing agency right out of college—generating leads for dentists. He wasn’t successful right out of the gate. He encountered the same issues most REALTORS® and agents do—he was getting a lot of traffic to his website, but few, if any, leads. He consulted with his mentor, who pointed out that he lacked a landing page and a call to action. Wardrop took the advice to heart immediately and created his first landing page. In a matter of a few months, he was making $25K a month. In less than a year, he upped that to making just under $100K a month. Now he’s sharing how simple it is to do.

3 Secrets to a Six-Figure Income

Secret No. 1 – How to Start Generating 2 – 5 Leads a Day, Even If You’re a Complete Newbie With No Social Media Presence at All
Social media is the hottest form of marketing right now, but it’s more effective when it comes to directing traffic than capturing leads. Create a website and a Facebook page, but send your social media visitors to a landing page. A landing page is a website without a lot of ads, content, or your blog. It’s not your main website, and has no distractions. It’s a simple page with the call to action you want your reader to take, whether it’s “Call Me,” “Schedule an Appointment,” “Attend an Open House,” or “View Photos of This Home.”

Since the right landing page can convert 25 – 30 percent of people who visit, Wardrop shares templates of pages that have already been proven to work. All you have to do is copy and paste the template and fill in your contact information. This works for total newbies, seasoned veterans, brokers, buyers agents, sellers agents…anyone. You need to know what your call to action is, and you need to understand your market, but a lot of complex copy isn’t needed.

Secret No. 2 – A Proven Strategy to Eliminate Cold Calls
No one likes making cold calls, especially if you’re a REALTOR® without much time to chase dead ends and unqualified clients. What if you could eliminate cold calls altogether? You can if you create a landing page where potential buyers, sellers and prospects pre-qualify themselves and schedule calls with you.

On average, Wardrop explains, you’ll have 2 – 5 leads a day. That means at the end of 10 days, you’ll have around 30 leads. At the end of 20 days, you’ll have around 60 leads.

How do you keep up with them? Simple. Once potential clients opt in, have them schedule a call with you using an automated calendar on your landing page. This allows you to pre-qualify the leads and weed out people who aren’t serious about talking with you. In addition to having them schedule a calendar call, you can also automate a text to their phone or email.

Secret No. 3 – How to Scale Your Business to $10K or More a Month
Once the leads are consistently coming through and being automatically pre-qualified, what you want to figure out are the “magic numbers.” Your magic numbers are the return on investment (ROI) you receive from your advertising. What are you spending on ads compared to what you’re making from those ads? To find your ROI, you need to know the conversion rate of your leads. Knowing this will give you the confidence to invest more (or less) in your advertising. Using the chart he’s developed to show agents the average (low end) of leads generated and converted, Wardrop shows agents how they can be making $40,000 a month in three or four months.

The process is pretty simple. Generate leads at $3 – $5 a lead. Auto-sort your leads. Finally, close deals and make six figures a year. By investing more of that profit back into your lead generation, you can keep growing your revenue. The only limit is your ability to follow up with your leads.

Maintaining a strong Facebook presence can be challenging for a busy real estate professional. Homes.com’s Social team is here to help. Homes.com Social is a comprehensive social media suite designed specifically for real estate professionals who are looking to better connect and engage with their audience. Give your real estate brand a social media strategy that’s sure to boost your business.

To hear all of Wardrop’s tips and insights, listen to the webinar here.

For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Generate up to 150 Leads a Month on Facebook appeared first on RISMedia.

Can an EU Rule Impact Your Real Estate Business? It Might

The following information is provided by the Center for REALTOR® Development and has been adapted with permission from its original publication on REALTOR® Magazine’s “Speaking of Real Estate” blog, April 18, 2018.

What authority does the European Union have over your real estate business? That’s a tricky question, but an EU rule that takes effect tomorrow could end up affecting your business in some manner. That’s because any European that comes to your website to browse listings will be covered by what’s called the GDPR.

GDPR stands for General Data Protection Regulation, and it won’t let your website drop a cookie on a European’s computer unless you get affirmative consent. That means a box that says something like, “We use cookies. OK if we put one on your computer?,” has to pop up when someone from the European Economic Area comes to your website. What’s more, if you process data on a European, you have to be ready to delete that data if you’re requested to. That means you have to have a way to identify that data so you can take the action requested.

As you can imagine, how the EU would enforce this is a big, unanswered question. There will probably be litigation, too, so it’s possible it will be a while before anything actually happens that affects U.S. businesses.

There are other things to keep in mind:

  • First, the United States might align its rules with the EU.
  • Second, regardless of that, many U.S. businesses might align their online privacy and security practices with the EU model, regardless of enforcement. That means you’ll probably see more U.S. companies asking for affirmative consent when anyone comes to their websites.
  • Third, there could be alignment with European rules on data processing, too.

This is all speculation. The rule is real, but its actual impact here can’t be fully known yet. You can see where things are heading, and it’s not a bad idea to take steps to be prepared for however things shake out.

Resources for More Information
Here is a recording of a Facebook Live webcast that was held on April 24 of this year. The National Association of REALTORS® (NAR) put together this panel of speakers to provide information and guidance about GDPR compliance for its membership. The presenters included Finley Maxson, NAR senior counsel, and Liz Sturrock, NAR vice president of Information Technology. The discussion was moderated by Meg White, managing editor of REALTOR® Magazine.

Robert Freedman is director of Multimedia Communications for the National Association of REALTORS® (NAR). He can be reached at rfreedman@realtors.org.

For much more about digital real estate marketing, including compliance issues both general and specific to the real estate industry, check out our featured product this month at the Center for REALTOR® Development, the e-PRO® Day 1 and 2 bundle, which is the educational requirement for NAR’s e-PRO® certification and is on sale this entire month of May at 25% off. This certification aims to help real estate professionals broaden their technology skills to connect effectively with today’s digitally-savvy consumer.

For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Can an EU Rule Impact Your Real Estate Business? It Might appeared first on RISMedia.

Ask the Coach: A Sales Manager Action Plan for Coaching Agents on Converting Expired Listings Into Income

In a competitive real estate world where agents are constantly fighting for listings, there is a forgotten FREE resource that is often overlooked. While agents are spending additional money on leads, there are thousands of expired listings just sitting in the MLS. Many homeowners still want to sell their houses, and would if they had the right agents and the right marketing plan.

Here is my Sherri Johnson Strategic Action Plan for helping your agents convert expired listings into massive amounts of income:

Motivate your agents to prospect expired leads. While some agents will be hesitant to do this, there will be some who realize the benefits. Take the few that will and run with it. Inspiring your agents to go after these free leads will help build their business. You will be giving them the confidence they need to create massive amounts of income from this great lead source.

Pull expired listings in your market and show agents how many leads exist. You will be demonstrating how much money they can really make from this resource. Encourage them to follow suit and pull expired listings that didn’t sell in their area from the past 12 months, and then offer their services.

Give your agents script strategies on what to say to these homeowners. Most expired homeowners are probably down on the market because their house didn’t sell. Encourage agents to offer new statistical market data to these sellers, as well as a high-energy, results-oriented market plan.

Remember that success is contagious. Share success stories for converting expired leads at office meetings—when agents see others creating income from this resource, more will join—or, start an “Expired Club” where agents can work individually or together to motivate and inspire one another with their successes.

Coaching your agents on the benefits of converting expired listings will lead to an increase in income and success. To receive my FREE exclusive script strategies for prospecting expired listings, email yourock@sherrijohnson.com. To learn more about brokerage consulting with Sherri Johnson Consulting, contact me at 844-989-2600 or www.sherrijohnson.com/contact/. Follow us on Facebook, Instagram and Twitter.

Johnson_Sherri_60x60Sherri Johnson is a national leader offering world-class real estate keynotes, consulting and coaching while delivering accelerated results. No other coach matches her distinguished 20 years of experience as a top agent and executive of a Top 3 National brokerage. She has recruited, trained and coached thousands of agents, and was responsible for leading over 700 real estate agents and over $1.6 billion in annual sales volume. Johnson’s relevant, real-life and proven strategies, coupled with her high energy, produce immediate results and can triple your income regardless of your current production. Johnson is the national speaker for Homes.com for the Secrets of Top Selling Agents tour. Contact coaching@sherrijohnson.com or 844-989-2600 (toll-free) or visit www.sherrijohnson.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Ask the Coach: A Sales Manager Action Plan for Coaching Agents on Converting Expired Listings Into Income appeared first on RISMedia.

Rejecting Fear and Welcoming Change: Brokers Adapt to a Shifting Industry

Flexibility and a strong value proposition that both agents and consumers buy into—that’s the secret to surviving in a shifting industry quickly being transformed by technology and disruptive business models.

“You have to be nimble—you can’t manage from a state of fear,” said John Featherston, CEO/president of RISMedia, as co-moderator alongside Joseph Rand, chief creative officer of Better Homes and Gardens Real Estate Rand Realty, at RISMedia’s Power Broker Forum, held May 17 in conjunction with the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C.

Among many strategies shared at the forum, “Adapt, Compete, Win: How to Wow Customers—and Agents—in a Changing Real Estate World,” embracing and adapting to change was the underlying message from panel members Helen Hanna Casey, chief executive officer of Howard Hanna Real Estate Services; Rett Harmon, co-owner of CENTURY 21 Novus Realty; Rei Mesa, CEO/president of Berkshire Hathaway HomeServices Florida Realty; and Tipper Williams, operating principal of six Keller Williams offices in the Virginia region.

(L to R): John Featherston, CEO/President, RISMedia; Rei Mesa, CEO/President, Berkshire Hathaway HomeServices Florida Realty; Helen Hanna Casey, CEO, Howard Hanna Real Estate Services; Rett Harmon, Principal/REALTOR®, CENTURY 21 Novus Realty; Tipper Williams, Operating Principal, Keller Williams Virginia Realty Alliance Group; and Joseph Rand, Chief Creative Officer; Better Homes and Gardens Real Estate Rand Realty, discuss the evolving industry at midyear during RISMedia’s Power Broker Forum. (Credit: PlanOmatic)

“The real estate industry may be a much easier place to work in 10 years from now because of the tech coming in, but if agents don’t get with the program, they won’t be in the business,” said Williams.

Is adapting to technology enough? Casey doesn’t believe so, as today’s consumers are savvy, and are looking for brokerages that go the extra mile.

“The whole thing is customer service; that’s where the demand is,” said Casey. “Otherwise, we would have already been taken away by technology. Today’s educated and articulated consumers aren’t going to put up with sales associates unless they are doing more service-oriented work for their clients.”

(Credit: PlanOmatic)

Consumers shouldn’t be the single focus either, Rand noted. Brokerages have a responsibility to manage their agents. Business models, core values and strategies need to be tested—a proven track record is what leads to successful business and client relationships.

“If it’s not affecting agents, why would they adopt it?” Casey asked. “If you’re not looking at how you are affecting consumers, why would they come to us? You have to think about both the agent and consumer to make it work.”

Creating a competitive brokerage can be accomplished with several strategies—Mesa noted there is no one-size-fits-all solution. Harmon, for example, looks at the value he is offering, ensuring it can be attractive enough and still genuine to stand out in an industry with a lot of noise. With Williams’ previous experience in education, she believes continuous learning is key to creating a successful and attractive brokerage with a competitive edge.

(Credit: PlanOmatic)

“I noticed over the years that when I learned something by watching others or sitting in a classroom, I became better,” said Williams. “I translate that into real estate. If we’re not changing and not evolving, someone else is going to come in and do it for you.”

Mesa focuses on only bringing in agents that meet his brokerage’s standards—hiring practices which must be scalable in order to maintain consistency across the board, whether the broker manages one or multiple offices.

“Focus on hiring and attracting the best people out there who are going to be passionate about the company,” said Mesa. “When you have a small office that you can see and touch every day, you control that experience for the consumer—but when you have 40-plus offices, that consumer can have a completely different experience with agents even a few miles apart. We have to look at the industry and how to overcome that.”

So, what does the real estate industry of tomorrow look like? Although impossible to predict, the panelists see a trend toward:

Agent Teams
“Expand on working together, and it makes a much higher quality of life if done correctly,” said Harmon. “It’s all about learning how to merge businesses so that agents can enjoy travel if they want to take a break without sacrificing their real estate career and income.”

Stronger Brokerage Standards
“For those with more than one office, you can’t overlook communications,” said Casey. “If you’re not in-sync, you’re not going to be able to fire those you need to fire. Our managers have to deliver the [brokerage’s] message day in and day out, so you have to give them those standards.”

Disruptor Partnerships
“Keep your mind open with so-called ‘disruptors,'” said Mesa. “We need to talk to them and we need to think about how to partner with them instead of pushing them out—they are not going away.”

With no crystal ball in hand, it can be difficult to determine which strategies will work best for the changes ahead—and, of course, some business models work better than others, depending on the market, size of the brokerage and how the strategies align with their core values. Although each case is unique, there are steps brokers can take to ensure they are putting their best foot forward. Here’s what the panelists suggested:

  • “Stop being fearful of new ideas.” – Mesa
  • “Stop doing what everyone else is doing, and do what you need to do.” – Casey
  • “Don’t be afraid of technology.” – Harmon
  • “Do things in a systematic way.” – Williams
  • “Market to people in a way that is meaningful to them.” – Rand
  • “Continue to develop, break down walls and focus on the consumer.” – Featherston

PlanOmatic-106The Panel, RISMedia’s Power Broker Forum (Credit: PlanOmatic)

Dominguez_Liz_60x60_4cLiz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at ldominguez@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

The post Rejecting Fear and Welcoming Change: Brokers Adapt to a Shifting Industry appeared first on RISMedia.

Power Teams Leverage Learning

Walking through Temple Square in Salt Lake City this past January, I found myself asking our friend and guide non-stop questions about the architecture, art and the Mormon faith. At some point, one of the friends in our group looked at me laughingly and asked, “Do you ever stop learning?” The answer to that is a resounding no. I love to learn for the sake of learning and understanding.

As I thought about the topic for this article, the story from Salt Lake City kept replaying in my mind. We often hear about leverage in regard to team-building, or hiring a lawn service, a cleaning company or even a personal shopper. Less often have I heard it applied to learning, and that’s a huge miss in our industry. Generally, we recognize that people are the most valuable asset of companies and organizations, and at the same time, we overlook the fact that one of the reasons they’re the greatest asset is their ability to collaborate, collate and create knowledge as a community of practice and learning.

In his 1998 article “Communities of Practice: Learning as a Social System,” Etienne Wenger not only defined these communities of learning, but also discussed how they function and the resources they create when they operate on this level. He posited that these communities are everywhere (work, school, church, clubs), and that we join them by participating, rather than by affiliating. They can even exist within and across departments, institutions and companies. It’s important to recognize that while a team can be a community of practice, a community of practice isn’t always a recognized team. The most powerful functions of a community of practice typically include the ability to exchange and interpret information, retain knowledge, keep up with new, cutting-edge practices and provide homes for identities.

In January 2018, at Leverage 18, the Workman Success Systems Team Summit, Verl Workman talked about the television show “Wisdom of the Crowd” on stage in his opening remarks. Though recently canceled, the television show was still well-received by audiences. The premise is the story of a tech innovator driven by the unsolved murder of his daughter. He creates a crowdsourcing app for publicly sharing information to solve his daughter’s murder, and reinvents crime-solving in the process. As he taps into the wisdom of the crowd successfully, his determination grows to solve more crimes, and, in the show, the way crime-solving has always been done changes at its most basic level.

At Workman Success Systems, you will find some of the best and brightest minds in the industry, and much of the material used is crowdsourced with these agents and entrepreneurs. This community of practice is the epitome of leveraging learning.

sara_guldi_100x100Sara Guldi of The Guldi Group is a 13-year veteran of real estate. She lives in Florida and has a team in Maryland that consistently exceeds $20 million in production annually, with an average sales price of approximately $1,465K. In their best year, The Guldi Group did $64 million in production, and they attribute their long-term success to a strong commitment to systems and coaching. Guldi’s passion is coaching, and she loves helping others build amazing business and lives using the performance coaching systems developed by Workman Success Systems. Contact her at Sara@WorkmanSuccessSystems.com. For more information, please visit www.workmansuccesssystems.com.  

For the latest real estate news and trends, bookmark RISMedia.com.

The post Power Teams Leverage Learning appeared first on RISMedia.

Ask the Expert: What Tech Trends Should I Watch This Year?

Today’s Ask the Expert column features Joe Sesso, national speaker for Homes.com.

What are the top technology trends I should be watching this year?
We’re five months into 2018, which means it’s the perfect time to look back at your goals to make sure you’re still on track. A great way to boost your likelihood of success is by looking to technology for help; however, before diving into technology, think about what you’re hoping to accomplish. This will help you figure out what’s best for you.

What’s a simple way I can boost my technology use?
If you don’t consider yourself tech-savvy, no problem. Make sure you’re using your phone to its full potential. Communication is the most important way to keep in touch with clients and connect with new ones. If you don’t have a communication plan, this could be a great place to start ramping up your technology use. Personalized texts, phone calls and messages through a platform like Facebook can help you form genuine connections with people.

Is there anything that can help me get more online leads?
While we’re used to bold banner ads that grab your audience’s attention, many have suggested that it’s time to move to a more subtle approach. Homes.com’s native ads let you connect with the right clients in the right way, without being overly demanding or pushy in their online space. The purpose of native ads is to allow your marketing to fit in seamlessly with the rest of the content on the page. They’re designed to be relevant and look like they belong there. This means users are more likely to share or click through to your site.

What about bold, new technology trends?
If you’re looking for something more techy, voice-assistant devices have become extremely popular. These devices, like Google Home and Amazon Echo, can be used in a number of ways. Make life easier in the office by using them to schedule your next meeting, order more paper or set reminders. Another option is to bring one to your next open house. Incoming prospects can ask for details about the surrounding neighborhood, such as the closest coffee shop or the distance to their child’s school. Plus, both Google Home and Amazon Echo save all queries, which means you’re able to go back and view what people were searching for.

If you want to go even bigger, consider virtual reality devices, such as HTC Vive, Oculus Rift and Google Daydream. While the first two come with a hefty price tag, Google’s version is less than $100 and uses your phone to create the virtual reality effect. Paired with a program like iStaging, your clients can now “walk” through your listing. Virtual reality gives clients the ability to experience a property without having to physically be there, which can be a great selling point.

Once you start using a new technology, decide whether it’s helping your process or just creating another step in your already busy life. If something doesn’t work, don’t be afraid to let it go and try something different. Remember, the goal of using these new tech tools is to simplify your life and make your business even better.

For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Ask the Expert: What Tech Trends Should I Watch This Year? appeared first on RISMedia.

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